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Consumer Social — Live Streaming · Custom voice AI replacing a commercial API

Replacing a per-call speech API with self-hosted voice AI

The problem

The AI companion product ran on a third-party speech API with per-call pricing that scaled linearly with usage. It also could not hold Hindi/Hinglish code-switching or emotional range, so retention suffered.

What changed

  • Self-hosted alternative benchmarked against the incumbent API
  • Voice cloning from 10–12 samples, with emotion and Hinglish switching
  • Fixed monthly inference cost replacing per-call pricing

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